What is the investment?
A monthly investment, plus a performance share that only applies to jobs you close, agreed in writing before you start. We walk through exact pricing on your free discovery call, so you have the full picture before committing to anything. Your advertising budget is separate, paid directly to the platforms so you see exactly what is spent, and it is never marked up.
How does the performance share work?
- Every inquiry is logged in a shared job ledger you can see at any time.
- You mark jobs as closed and enter the job value.
- The agreed share applies to closed jobs only.
- It is invoiced monthly, itemized job by job.
How do you optimize for high-value jobs?
Most campaigns are optimized for the cheapest form fill. We send every closed job and its value back into the ad platforms, like Meta, so they learn which homeowners actually hire you and spend your budget finding more of them. The more jobs you log, the sharper the targeting becomes.
What happens after I book a call?
- Discovery call. 20 minutes on your market, job values, capacity and where work comes from today.
- Proposal. A written plan with target cost per inquiry, budget and timeline.
- Build. Targeting, qualification and instant delivery to your phone, set up for your trade and area.
- Launch and report. Inquiries begin, and you receive a written report every week.
How quickly will I see inquiries?
Most clients receive their first inquiries within the first week after launch. Cost per qualified inquiry is best judged after 30 days, once there is enough data to decide with confidence.
What standard of delivery can I expect?
- Every inquiry is sent to your phone the moment it arrives.
- A written report every week: spend, inquiries, cost per inquiry and booked jobs.
- Delivery is monitored daily, so a technical issue is caught before it costs you work.
- Messages answered within one business day.
- Only inquiries meeting all four qualification criteria are reported as qualified.
Do you offer a guarantee?
We guarantee the standard of delivery above — instant inquiry delivery, weekly reporting, daily monitoring and honest numbers. We don't promise a revenue figure nobody can control in your market. What protects you is the structure: part of our pay depends on your closed jobs, and there is no long-term contract, so you can leave at the end of any month and keep everything we built.
How accurate is the estimate on this page?
It is a planning tool, not a promise. It assumes $35 per inquiry. Real cost varies widely by trade, market, season and offer — on your discovery call we build a trade-specific estimate.
What counts as a qualified inquiry?
A homeowner — not a renter — who has described a specific problem, wants the work done within 60 days, and can be reached on a verified phone number. Missing any one of these, it is never reported as qualified.
Am I locked into a contract?
No. Engagements are month to month and you can cancel at any time. We would rather keep your business by growing it.
Who owns the accounts and the leads?
You do. The advertising accounts, every inquiry and all homeowner data belong to your business and stay with you if we ever stop working together.
Are my leads shared with anyone else?
Never. Every lead your campaigns generate is yours alone. We never share, sell or pass it to another business, including your competitors.
Which trades and areas do you work with?
Home service providers and contractors across interior and exterior trades — HVAC, plumbing, windows and doors, roofing, electrical, renovations, waterproofing, foundations and landscaping. Based in Toronto, working with businesses across Canada and the United States.
We've tried marketing before and it didn't work. Why is this different?
Most underperformance comes from who gets through, how quickly they are contacted, and what the campaign is optimized for. Qualification, speed of response and optimization for closed jobs are built in from day one, and results are reported in booked jobs — not clicks.